Victoria Beckham is a master of irony. Sending herself up (remember those “Fashion Stole My Smile” T-shirts? How about that Juergen Teller “shopping bag” campaign for Marc Jacobs?) is par for the course for the designer, who has built Brand Beckham with endearing self-deprecation at its core. In an industry that takes itself very seriously, VB stands out for her knowing nods to her celebrity fame and her impeccably curated personal aesthetic. She is firmly in control of her narrative.