How I Shop (beauty Edition): Golde’s Trinity Mouzon Wofford

Our “How I Shop” series chronicles how celebrities buy clothes. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purposeful, a chore. The same goes for beauty – and there’s a lot to unpack the way we discover, test, and purchase hair, skin, makeup, fragrance and health products. Now, we’re working on all of that with “How I Shop: Beauty Edition.”
Through its company, Golde, Trinity Mouzon Wofford is on a personal (and professional) mission to bring inclusivity and accessibility to the healthcare industry. With major retail and product expansion over the past year – including a launch at Target in January – that goal is well within reach for Wofford. But as a pushover in the health and beauty world, how does she approach her own beauty routines and outfits?
“I try to shop direct with the brands I love whenever I can. I like direct-to-consumer brand experiences – you can really enjoy all the little touches,” Wofford told Fashionista, adding that she’s “definitely known for being the one to end up catching a dozen things at Target.”
While Wofford approaches clothing shopping with a focus on vintage pieces and investments, her beauty routine is a little less important: “I think with beauty products, I a little more strict with the budget – you don’t buy face oil to last you five years.”
Earlier, Wofford shared her entire beauty and wellness routine, from how she tries and discovers new products to her favorites she always comes back to.
How do you discover new brands and products?
I definitely grew into natural beauty. I look for brands with simple ingredient lists and recipes that I can trust. I also want to see who the founders are and what their values ​​are – it means a lot to me, knowing who is behind the products I’m using.
Do you think you have a characteristic beauty?
I don’t wear makeup 98% of the time, so I’m mostly just a skin-care person. I used to really like the dewy look, but now I like it a bit more matte. That affects the face oils I use – the greasy ones I’ll save for my nighttime routine. If I’m wearing makeup, it’s probably a layer of concealer and a bit of lip color. I used to try more makeup, but now that I’m used to the lack of it, it’s hard to go back. I don’t like it feels like there’s a layer on my skin!
Have you made any changes to make your habits more sustainable or reduce waste?
I’m definitely more aware of this than I was a few years ago. One of the biggest things I choose to do is simply not use too much product. We all love a good 10-step skincare routine, but that’s too much of a thing. It can be fun, but you really don’t need all of that in your daily routine for healthy and happy skin.
Guide me on your skincare routine.
Morning or night, I always start my routine with a gentle cleanser. For now, I’m loving Circumference’s Revitalizing Daily Cleanser. It uses cyclical ingredients and has this beautiful botanical scent. It feels like it really cleans without drying me out at all.
Toners and mists are great, and I switch between several, depending on how my skin feels: There’s Palermo’s Hydrating Facial Toner (which comes in herbal and hydrating form), Chidori-ya’s Hinoki Water (like a clear shower) forest) and Josh Rosebrook’s Daily Acid Toner (for gentle exfoliation). Then, I moisturize with some balm or facial oil. Right now, I really love Lauren’s All Purpose Serum. It’s a blend of hemp oil infused with burdock root – I love, love, love everything about this. The scent has a delicious earthy scent, the oil locks in moisture without being greasy, and the pump dispenser is less messy than conventional drippers.
Once a week, I will mask with a blend of Golde’s Clean Greens and Papaya Bright. The powder comes together wonderfully with a little water and forms a gel that I leave on for about 15 minutes. This is the real game changer that keeps my skin clear and calm. If I’m lazy and skip a week, I really notice it.

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